Knowledge
Practical knowledge for technical sales teams — from price intelligence to process optimisation in manufacturing sales.
DigitalisationEuropean manufacturing sales has a structural problem.
European manufacturing sales has a structural problem.
And time is running out.
Experienced staff are retiring, knowledge lives in heads and on local servers. Why the Mittelstand needs its own digital sales tools — from Europe.
Romana Stuhne28 Mar 20268 min read
Digitalisation
CRM, ERP, or both? Why neither was built for technical sales
CRM thinks in contacts, ERP in orders. Technical sales needs price history and project context — and every team has built the same Excel workaround.
12 Mar 20267 min read
12 Mar 2026
7 min read
Price Intelligence
The team average price: How group knowledge secures your pricing
Five sales reps, five different prices — for the same product. How the team average price from real sales data creates a common anchor point.
8 Mar 20265 min read
8 Mar 2026
5 min read
Price Intelligence
Price history in sales: How to protect your margin in volatile times
Raw material prices shift — but your team is quoting with numbers from three months ago. How price history from real sales data protects your margin.
25 Feb 20266 min read
25 Feb 2026
6 min read